From August 29 to September 28, Hypegolf brought its Clubhouse concept back to SoHo, New York-timed to coincide with the Ryder Cup, but also overlapping with the US Open tennis and New York Fashion Week. For a full month, the space operated as a hybrid retail and community hub, with an interactive simulator, rotating installations and a lineup of invite-only events layered in between open retail hours. Several leading brands came on board as partners, including Johnnie Walker, Michelob ULTRA, Oa...
From August 29 to September 28, Hypegolf brought its Clubhouse concept back to SoHo, New York-timed to coincide with the Ryder Cup, but also overlapping with the US Open tennis and New York Fashion Week. For a full month, the space operated as a hybrid retail and community hub, with an interactive simulator, rotating installations and a lineup of invite-only events layered in between open retail hours. Several leading brands came on board as partners, including Johnnie Walker, Michelob ULTRA, Oa...
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